Abstract

This study investigated competitive intelligence and performance of listed deposit money banks on the Nigeria exchange ltd, employing a survey research design. Responses from 180 purposively sampled senior and middle managers were evaluated using partial least square structural equation modeling (PLS-SEM) techniques. Result revealed a significant positive effect between competitor and strategic intelligence on performance of firms listed on Nigeria exchange ltd while marketing intelligence and technological intelligence exhibit a positive yet statistically insignificant influence on the performance of deposit money banks listed on the Nigerian exchange limited, the study concludes that competitive intelligence remains a critical driver of organizational success. Consequently, it is recommended that management teams of these banks prioritize the adoption and implementation of competitor intelligence and strategic intelligence frameworks while cautiously explore marketing intelligence and technological intelligence to enhance their organisational performance.